
SPECIAL GUEST POST FROM DAN CHRISTENSEN
For tuition-driven institutions, athletics is often a primary lever for enrollment. When a search committee doesn’t prioritize recruiting and cultural systems, they often inadvertently sign off on a multi-year financial deficit.
As an Athletic Director, you aren’t just hiring a strategist; you are hiring a revenue driver and a culture architect. Here are the three major consequences of failing to get that hire right.





“Don’t Criticize them; They are just what we’d be under similar circumstances.” (Abraham Lincoln)

“Success consists of going from failure to failure without loss of enthusiasm” (Winston Churchill)