Bruce Lund has trained thousands of professionals all over the country as a business professor, career author, speaker, and sales trainer for more than a decade. Bruce has one basic belief that trained people consistently outperform untrained people. Because of this belief, Bruce founded the widely popular 90-Day Sales Manager™ coaching program that specializes in sales onboarding and entrepreneur training. It is essentially the P90x of sales training. He was formerly a vice-president for Micheal Burt Enterprises.
In today’s episode, we discuss:
- How being a college student-athlete helped him in business
- What makes “90-Day Sales Manager” different
- Working for Coach Micheal Burt (episode 022)
- Why he chose Denver to start his business

Ruston Pierce is the Head of School at highly regarded Mount Pisgah Christian School just outside of Atlanta, Georgia. He was hired at Mount Pisgah in January of 2017. Ruston has created an innovative leadership development program for his staff. The RISE (Reach, Inspire, Serve, Equip) program accepts only a limited number of staff per year. Staff members have to complete an application process with the goal of finding the right staff members each year to go through the program. The program helps staff members develop their leadership skills so that they can be better in their current positions but also be more prepared for future advancement opportunities. Before coming to Mount Pisgah, Ruston spent time as the Head of School at Concord Christian School in Knoxville, TN. Concord Christian was recognized as the fastest growing private school in the city, moving from 11th to a 2nd overall ranking among private schools in Knoxville over a 3-year span as ranked by the Knoxville Business Journal. During his tenure, the school completed a strategic marketing plan, successfully renewed dual accreditation, initiated a recent capital campaign, expanded marketing and social media plans while doubling enrollment to approximately 1,200 students across all divisions. Ruston also served as the Director of Dual Enrollment at Bryan College, Director of Development and Assistant Principal at Grace Baptist Academy, Dean of Student Affairs at Silverdale Baptist Academy and as a member of the Young Life staff.

Jeff Raver is a John Maxwell Certified National Sales and Leadership Coach, motivational speaker, as well as the founder and president of Begin To Win. Jeff previously held the position of Director of Training for over 20 years, as well as the position of Vice President of Sales and Marketing, at CVS Systems, a national electronics distributor. He recently spent 2 1/2 years growing an electronics retail company from a small start up to one of the fastest growing Dish retailers in the Midwest. As Vice President of American Wireless Entertainment, Jeff was responsible for hiring managers and sales people, as well as opening 6 locations in a year and a half. He has experience in every aspect of the sales business and knows the process very well. Jeff is passionate about everything he does and he is an excellent choice as a coach, trainer, or consultant for you or your company. Jeff spent most of his life in central Indiana with his wife and three daughters, but Jeff and his wife Penny recently moved to North Port, Florida, allowing Jeff the freedom to travel the nation as a coach and consultant.
Chad R. Allen serves as the editorial director for Baker Books, a division of Baker Publishing Group. He is also a writer, editor, speaker, entrepreneur, and creativity coach. Chad is also the creator of
Grant Baldwin is a successful speaker, podcaster, author, and entrepreneur. He has spoken at 500+ events to nearly 500,000 people and has earned close to $2 million in speaking fees. He created “The Speaker Lab” to help train others how to speak better and get paid for it. His most famous program was called “Booked and Paid to Speak”. His podcast is one of the best for those aspiring to be a public speaker. Grant has spoken in 45 of the 50 U.S. States. He lives in Nashville, Tennessee with his wife and three daughters.
Adam Levitan is a fantasy football expert that helps thousands of casual and serious players each week. He is a DraftKings analyst. Along with Fantasy Football Millionaire Maker Winners, Peter Jennings and Al Zeidenfeld, they co-host The Daily Fantasy Football Edge pod. Levitan is also an analyst and writer for Fantasy Labs. He is a two-time Fantasy Sports Writer Association award winner. In 2015, PlayingLegal.com named Levitan as one of the Top-50 Influential People in Daily Fantasy Sports. Not only does he have a loyal following of people wanting fantasy sports advice but he also provides entertaining answers to listener questions each week on his “solo pod” fantasy edge podcast.
Keith Lipscomb has been at ESPN.com for 20 years. He is currently the Senior Editor for Fantasy Football. He has served many roles through the years, including editor, writer, on-air talent and podcast host for the ESPN Fantasy editorial team. He works closely with the Fantasy Focus Football 06010 podcast that is hosted by Matthew Berry, Field Yates, and Stephania Bell. This podcast is regularly listed among Apple’s Top-100 most downloaded podcasts. Keith has been an editor for Sports Nation and one of ESPN’s NBA researchers. He writes an article every year prior to the NCAA Tournament that outlines all the information that you need to know for completing your March Madness brackets. He was a star baseball player and communications major at Hiram (OH) College prior to going into journalism full-time.