Adam Gordon spent 17 years in the coaching industry, making stops from the JUCO level to High-major Power 5 basketball. In 2010, along with Andy Farrell, he co-founded a company called Rising Coaches with the mission of servicing the coaching industry. In June of 2019, he stepped away from his coaching career and decided to run Rising Coaches full-time. He is now growing his passion project which has an incredible following, support and brand awareness into a profitable business that helps basketball coaches all across the country.