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Mike “C-Roc” Ciorrocco is the CEO of People Building, Inc., and the powerhouse behind the “What Are You Made Of?” movement. He is a performance coach, author, dynamic public speaker, visionary and thought leader. He is also the author of “Rocket Fuel: Convert Setbacks, Become Unstoppable.” He has been featured by Yahoo! Finance as one of the Top Business Leaders to Follow in 2020 and is on a mission to build people. He is driven to Inspire others and he measures his success on how he is able to help others achieve greatness. C-Roc had a fire lit in him at an early age. That fire has ignited him with a fierce desire to compel people to see the greatness inside themselves using past life events to fuel their fire. C-Roc has mastered the ability to zero in on the linchpin of an organization and has helped many businesses exceed their initial goals and expectations. He’s consumed with the passion to help people break free from the confines of complacency and propel them to untapped levels of success. No stranger to setbacks himself, C-Roc has built a highly successful mortgage division with his best friends, twice! In 2020 he was named #1 on the list of Top Mortgage Professionals by Yahoo! Finance. Whether it is his business partners, employees, clients, or anyone looking to excel at their business, personal life or develop a winner’s mentality, C-Roc is ready for the challenge.
- Overcoming a tough childhood and turning setbacks into successes
- How he came up with the Rocket Fuel concept
- What he has learned from Grant Cardone and 10X
- What coaches can learn from his business success
- … and so much more!!!

Jerod Ward was the #1 high school basketball player in the country in 1994. As the top recruit, he could choose to play college ball anywhere and he chose The University of Michigan. Multiple knee surgeries kept him from achieving his NBA dream but he still had a solid four year career for the Wolverines helping them beat Duke three straight years, win the National Invitational Tournament and the Big Ten Tournament. Jerod then went on to have a long career playing professional basketball worldwide. Jerod now travels across the country as a professional speaker. He has even been on stage for a Tedx Talk presenting on the topic of EATing Adversity. Even though he is retired from playing basketball, Jerod still stays close to the game he loves as he works as a college basketball analyst with networks including ESPN, FOX Sports. Jerod lives in Sarasota, Florida with his wife Tricia and daughter Violet.
In today’s episode, we discuss:
“I have a dream that my four children will one day live in a nation where they will not be judged by the color of their skin, but by the content of their character” (Martin Luther King, Jr.)