A few years ago Southwest Airlines hired some consultants to give them advice and help their airline become better. The consultants suggested that Southwest Air charge passengers to check luggage since the competition was doing it and they could make millions upon millions in additional revenue.
“It’s what you read when you don’t have to that will determine who you are when you can’t help it.” (Oscar Wilde)
“Today a reader, tomorrow a leader.” (Margaret Fuller)
It’s often said that all great leaders are readers. John C. Maxwell talks about leadership being about influence, nothing more and nothing less. If this is the case, then in order to be more influential it makes sense that you would want to gain knowledge and a greater understanding of the world that you know and that you don’t know.
Ryan McCarty is the former director of customer and employee relations at TCC, the largest Verizon Authorized Retailer in the nation. He was hired by the CEO, Scott Moorehead, who grew TCC from $135 million to $1 billion in sales. Together, Scott and Ryan created a culture that empowered employees through a powerful cultural movement.
Under Ryan’s guidance through TCC’s “Culture of Good,” which enables others to do good in their communities for the value of the investment rather than the return on investment, TCC donated $1 million to Riley Hospital for Children; provided 250,000 backpacks full of school supplies to children; gave away supply packs to 5,000 teachers; and contributed $100,000 in grants to organizations focused on improving the environment.
Ryan created Culture of Good, Inc. to inspire other businesses to create truly altruistic programs that make the world a better place. Ryan believes in order for a company’s Culture of Good to be successful and meaningful, giving back must be engrained in the foundation of its core values. Through Culture of Good, Inc. Ryan helps other organizations engage the hearts of their employees and empower them to make the changes they wish to see in their communities.
In today’s episode, we discuss:
- How the partnership between Scott and Ryan occurred over chips & salsa
- By decreasing their employee turnover, TCC saved more than $5 million per year
- Why other companies don’t create a culture of good
- That having a cool CEO and leader that is open-minded is key
- How any company can do more good in their business and the community