Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and adviser to some of today’s leading organizations faced with the greatest risks.
In 2015, she gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century. Agnes is the editor of the Crisis Ready Blog, a contributor to Forbes, and a go-to source for the press, with recent coverage including the Wall Street Journal, VIBE Magazine, USA Today, and many others. As a university guest lecturer, Agnes teaches crisis management in university courses around the world, including at NYU and McGill.
In today’s episode, we discuss:- The difference between issues and crisis
- How to prepare for the inevitable crises that will come your way
- Building your brand on social media
- What to do when an issue or a crisis occurs
- How Southwest Airlines and United Airlines handled crises differently
The Penn State University scandal is a situation that we all must pay attention to and learn from. I will not be writing an Op-Ed piece, nor passing judgment in this brief column. Rather, I encourage all coaches, administrators, teachers . . . anyone that is reading this to take heed and examine how you would handle this kind of situation. More importantly, how would you handle other situations that may be once in a lifetime situations.