Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and adviser to some of today’s leading organizations faced with the greatest risks.
In 2015, she gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century. Agnes is the editor of the Crisis Ready Blog, a contributor to Forbes, and a go-to source for the press, with recent coverage including the Wall Street Journal, VIBE Magazine, USA Today, and many others. As a university guest lecturer, Agnes teaches crisis management in university courses around the world, including at NYU and McGill.
In today’s episode, we discuss:- The difference between issues and crisis
- How to prepare for the inevitable crises that will come your way
- Building your brand on social media
- What to do when an issue or a crisis occurs
- How Southwest Airlines and United Airlines handled crises differently
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Resources, Books, and Links Mentioned in the Podcast
Website: MelissaAgnes.com
Instagram: @MelissaAgnes
Twitter: @Melissa_Agnes
Email: melissa@melissaagnes.com
Facebook: Facebook.com/MelissaAgnes
LinkedIn: Linkedin.com/in/MelissaAgnes
Youtube: Youtube.com/c/MelissaAgnes
Articles of interest …
- 7 Questions on Social Media With Melissa Agnes
- Navigating the Social Media Crisis Spectrum
- Crisis Ready – Building an Invincible Brand in an Uncertain World
- Develop a Hashtag Strategy Before a Crisis Strikes
- Equifax’s Crisis Response Strategy
Past “Success is a Choice” podcast episodes of interest . . .
- Chris Voss (Former FBI Lead Negotiator) – Episode 081
- Kevin DeShazo (Social Media Expert) – Episode 079
- Justin Maust (John Maxwell Leadership Coach) – Episode 040
- Jeremie Kubicek (Co-Founder of GiANT Worldwide) – Episode 015
- Betsy Butterick (The Coaches’ Coach & Communication Specialist) – Episode 013
- Ryan McCarty (Author of “Build a Culture of Good”) – Episode 007
- Alan Stein (World-Class Performance Coach & Keynote Speaker) – Episode 003
Melissa Agnes in Action
This Episode is Sponsored By Audible
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