Jamy Bechler

Providing Insights on Leadership and Success. Coach Bechler is a John Maxwell Leadership Team Member.

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Nov 20 2018

Episode 102: Tracie Hitz, Dating & Branding Strategist

Tracie Hitz is a personal and professional branding strategist with more than 20 years of branding, marketing and sales experience in the sports industry. She launched Hitz & Branding, LLC in June 2018 after twenty years in the sports industry. In this new endeavor she helps people set goals, tell a story, land a date, land a job, or land anything they want. 

Immediately before founding Hitz & Branding, LLC., Tracie was the Director of Championships & Alliances at the NCAA. In her first year, she oversaw the 2014 Women’s Final Four sales efforts that led to a sold-out arena in a first-time host city, and the following year she led the charge to record the largest attendance at a Women’s Final Four since 2010. Tracie came to the national office after working in the C-Suite as the Chief Marketing Officer at Old Hat Creative for 3.5 years where she doubled its annual revenue each year working with over 80 professional and collegiate sports organizations.

She was named to the C-Suite for the NACMA Board of Directors in 2008 and was the Board advisor from 2010-2013. She has been a member of the UNC Center for Research in Intercollegiate Athletics Board of Advisors and the IUPUI Tourism, Conventions and Event Management Advisory Board since 2015. She received her bachelorʼs degree in Communication (Journalism) from Truman State University in Kirksville, Missouri in 1997 and her masterʼs degree in Integrated Marketing Communications from Northwestern University in 2003.

In today’s episode, we discuss:
  • Different branding and marketing strategies for individuals and businesses
  • Career journey in athletics
  • Using social media to tell a story
  • Dating and relationship advice
  • … and so much more!!!

[Read more…]

Written by Jamy Bechler · Categorized: Podcast Episodes · Tagged: Advertising, Alicia Jessop, Andy Carter, anton goff, Ask Questions, Branding, Brian Stanchak, Chad Briscoe, Communication, connecting, Dan Migala, Dan Tudor, Dating, Girl Scouts, Jeff Bain, Kevin Deshazo, marketing, NACMA, Nashville, NCAA, Northwestern University, person of interest, PR, Questions, Relationships, Seth Godin, Social Media, Sue Enquist, Tim Hall, tinder, Tracie Hitz

Oct 16 2018

Episode 091: Crisis Preparedness Expert Melissa Agnes

Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection.  Agnes is a coveted speaker, commentator, and adviser to some of today’s leading organizations faced with the greatest risks.

In 2015, she gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century. Agnes is the editor of the Crisis Ready Blog, a contributor to Forbes, and a go-to source for the press, with recent coverage including the Wall Street Journal, VIBE Magazine, USA Today, and many others. As a university guest lecturer, Agnes teaches crisis management in university courses around the world, including at NYU and McGill.

In today’s episode, we discuss:
  • The difference between issues and crisis
  • How to prepare for the inevitable crises that will come your way
  • Building your brand on social media
  • What to do when an issue or a crisis occurs
  • How Southwest Airlines and United Airlines handled crises differently

[Read more…]

Written by Jamy Bechler · Categorized: Leadership, Podcast Episodes · Tagged: Alan Stein, Bernard Robichaud, Brand Awareness, Brand Management, Brand Recognition, chick fila, Communication, Company Culture, Corporate Culture, Credibility, crisis preparedness, crisis readiness, crisis ready, Culture, Harrassment, Jerry Sandusky, Joe Paterno, Michigan State, Mike Ganino, Nicole Arbour, Penn State University, Police, PR, public relations, Social Media, Southwest Airlines, Tim Dimoff, Trust

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