Bob Burg was named by The American Management Association as one of the 30 Most Influential Leaders. He is a much sought-after speaker at company leadership and sales conferences on topics at the core of the Go-Giver books. A former television personality and top-producing salesperson, Bob has shared the platform with some of today’s top business leaders, broadcast personalities, coaches, athletes, and political leaders, including a former U.S. president. In addition to coauthoring the bestselling Go-Giver books with John David Mann, Bob has authored a number of popular books, including the critically acclaimed, Endless Referrals: Network Your Everyday Contacts Into Sales and Adversaries into Allies. His total book sales are well over a million copies. Bob is one of Inc.’s 100 Great Leadership Speakers. Richtopia named him one of the Top 200 Most Influential Authors in the World.
In today’s episode, we discuss:
- Various definitions and ideas of what success really is
- What a Go-Giver actually is – as opposed to a go-getter
- How a “drive-by” mentor changed his outlook on life
- A bad first question that most of us ask


Steve Nudelberg is a serial salesman & entrepreneur. As a product of his entrepreneurial spirit, he developed On the Ball – a company that focuses exclusively on sales & business development. Inspiration for the company name was derived from the feedback Steve received from business associates, claiming that he was always ‘on the ball’. The core philosophy is rooted in that what we know and who we know can help your business grow. On The Ball’s list of clients include Toshiba, BankUnited, AIG, Transworld Business Advisors., and Getaway2Give
Alicia Jessop is a much sought after expert in the sports business industry. She is the founder of RulingSports.com and a sports law professor at Pepperdine University. Her expertise lies at the intersections of sports, business and the law. With a law degree from Chapman University School of Law, cum laude, with an emphasis on entertainment law and a bachelor’s of science from the Colorado School of Mines in economics, Alicia’s educational background provided her with the tools necessary to analyze some of the most pressing and complex issues facing the sports world today. This background has allowed Alicia to become a sports contributor to Forbes.com and The Huffington Post, after launching the widely read sports law website, RulingSports.com. Through covering sports on a national level, Alicia received opportunities to visit and speak with students at universities across the country. Through these opportunities, Alicia realized that her passion was teaching others about sports, business and the law. In August 2013, Alicia became a professor at the University of Miami, teaching Legal Aspects of Sport and Sport Governance. She moved on to Pepperdine University at the start of the 2017-18 school year. Alicia is an attorney licensed to practice law in California and Colorado.

Lolly Daskal is the go-to executive leadership coach for Fortune 500 companies. She has been named by Inc. Magazine as a Top-50 Leadership and Management Expert. The Huffington Post honored Lolly with the title of “The Most Inspiring Woman in the World”. She regularly writes for the Harvard Business Review, Inc, Fast Company, Huffington Post, and Psycholgoy Today. Her newest book is called The Leadership Gap: What Gets Between You and Your Greatness. It has appeared on the New York Times and Wall Street Journal best-seller charts. Lolly is the founder of Lead from Within, a successful leadership firm that offers custom made programs in leadership and organizational development. Lolly also has more than 1 million followers on twitter.
Glenn “Shemy” Schembechler serves as the President of GES Advisory Company. Shemy has spent the majority of his life and professional career in the football industry, growing up as the son of legendary coach Glenn E. “Bo” Schembechler. He has evaluated talent for such high-level programs as the University of Michigan, the Kansas City Chiefs, the Chicago Bears, the Washington Redskins, and the Seattle Seahawks. In addition to his father, Shemy has studied under accomplished coaches Gary Moeller, Lloyd Carr, Marty Schottenheimer, and Joe Gibbs. They have all had an indelible impact on his career, and his ability to scout and recommend prospects. Shemy has been a part of many championship and playoff teams, and has been able to evaluate or recommend players that have gone on to Pro Bowl careers (Charles Woodson, Ian Gold and Tom Brady, respectively), as well as inductees into the Pro Football Hall of Fame (Joe Montana, Marcus Allen, and Derrick Thomas, respectively).