A strong culture requires trust and chemistry among all the team members. As coaches, we usually think of this in terms of our athletes. We look at team-building as something they do, as opposed to something we do.
If you’re trying to maximize the potential of your athletes, the coaching staff must be a cohesive unit that’s on the same page. You can’t expect our athletes to trust one another, communicate effectively with one another, or support one another if you’re not doing that as well.