Jamy Bechler

Providing Insights on Leadership and Success. Coach Bechler is a John Maxwell Leadership Team Member.

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May 11 2026

6 Ways to Better Utilize Assistant Coaches

The late great Billy Graham liked to say, “A coach will impact more young people in one year than the average person will in a lifetime.” The quote didn’t distinguish between head coaches or assistant coaches. All coaches have an opportunity to make a difference.

As a head coach, your platform is greater and you may have more opportunities, but your assistants can make a tremendous difference in the lives of your athletes – both from an athletic and personal level. The best programs have great coaches. A good head coach can only do so much if the assistant coaches are not very good.

Having a good assistant coach isn’t automatic even if that person has the knowledge or experience.

Here are 6 ways that you can better utilize your assistant coaches more effectively…

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Written by Jamy Bechler · Categorized: Leadership, Sports, Teams & Organizations · Tagged: assistants, Bad Coaching, coaching mistakes, Communication, Culture, dead right, Enhance, enrich, Equip, Growth, maximize strengths, New Coach, New Job, Preparation, Program Building, Relationships, standards, support staff, Team Rules, Uncoachable

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