
SPECIAL GUEST POST FROM DAN CHRISTENSEN
There’s a hard truth in the college athletics hiring process that many coaches underestimate:
You are being evaluated long before the interview.
In fact, based on our recent study of Athletic Directors, many candidates never even make it to that stage, not because of experience, but because of what shows up (or doesn’t show up) in their resume and cover letter.
This isn’t about perfection. It’s about signals.
And right now, too many candidates are sending the wrong ones.








It seems that every high school and college student-athlete is using some form of social media almost constantly. With the advent of smart phones, it is easier now than ever before to communicate and share opinions and thoughts. With this greater opportunity comes a greater responsibility to be wise.