Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and adviser to some of today’s leading organizations faced with the greatest risks.
In 2015, she gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century. Agnes is the editor of the Crisis Ready Blog, a contributor to Forbes, and a go-to source for the press, with recent coverage including the Wall Street Journal, VIBE Magazine, USA Today, and many others. As a university guest lecturer, Agnes teaches crisis management in university courses around the world, including at NYU and McGill.
In today’s episode, we discuss:- The difference between issues and crisis
- How to prepare for the inevitable crises that will come your way
- Building your brand on social media
- What to do when an issue or a crisis occurs
- How Southwest Airlines and United Airlines handled crises differently
Drew Brees just became the NFL’s all-time leader in passing yards when he surpassed Peyton Manning in a Monday Night Football game. Brees is surely destined for Canton, Ohio and the Pro Football Hall of Fame once he retires. However, it didn’t look that way when Brees was coming out of Purdue University and was drafted in the 2nd round of the 2001 NFL draft. He was considered too short to be a sure-fire NFL Quarterback. In fact, seven games into his first NFL season, he was unexpectedly thrust into action when the starter got hurt. Brees preceded to fumble the ball the first time he dropped back to pass. In 2006, he tore his rotator cuff and was no longer wanted by his team. New Orleans embraced him and welcomed him. He would reward the team (and city) with their first Super Bowl championship in 2009.
