Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and adviser to some of today’s leading organizations faced with the greatest risks.
In 2015, she gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century. Agnes is the editor of the Crisis Ready Blog, a contributor to Forbes, and a go-to source for the press, with recent coverage including the Wall Street Journal, VIBE Magazine, USA Today, and many others. As a university guest lecturer, Agnes teaches crisis management in university courses around the world, including at NYU and McGill.
In today’s episode, we discuss:- The difference between issues and crisis
- How to prepare for the inevitable crises that will come your way
- Building your brand on social media
- What to do when an issue or a crisis occurs
- How Southwest Airlines and United Airlines handled crises differently



“Leaders become great, not because of their power, but because of their ability to empower others.” (John C. Maxwell)
Todd Gongwer is the best-selling author of “LEAD…for God’s Sake. The book has been called a 
Endless roads. Hour after hour we drove. A college women’s basketball team and myself.